Public Communication

For People, for Society — Fuji Baking Group
Contributes to Many Fields.

"Folktale Room" Website

As part of our corporate social responsibility activities for conveying to later generations,
in an uninterrupted way, valuable cultural assets that also help children develop an aesthetic sense,
Fuji Baking Group has disseminated folktales for forty-some years – since July 1981.
In October 2021, we also began providing the program Mukashi Banashi no Oheya ("Folktale Room"),
where these stories can be viewed in anime form.
These anime are broadcast nationally by BS-TBS (at 11:00 to 11:30 am on the fourth Sunday of every month) and can also be enjoyed on YouTube via a new site on the Fuji Baking Group web page.
New broadcast episodes are added to the site once a month, and past episodes can also be watched.
The site is replete with such well-known Japanese stories as Momotaro, The Crab and the Monkey,
The Lucky Tea Kettle, Yamata no Orochi, and Urashima Taro.
Mukashi Banashi no Oheya also makes announcements via QR codes placed on Honjikomi series,
Neo series, and other products.

Popular sports events
FUJIPAN Cup U-12 Soccer Tournament.

This soccer tournament has been held for elementary school children in the
Tokai area since 1983, and about 200,000 children participate every year.
The tournament is now held at locations throughout Japan every year.
Making a contribution to regional sports and culture is a natural outcome of the Fuji Baking Group philosophy.

Expending food culture development

Fuji Baking Group established the Elizabeth Arnold Fuji Foundation
in 1967 for quality improvement of bread using domestic wheat, progressive baking technology, improved baking machinery, and scholarships.
Every year, the foundation has granted subsidies and scholarships to various
organizations and individuals and has also held sandwich cooking schools
nationwide for customers.
Frozen bread has also been donated to the Japanese Antarctic Research Expedition since 1966.

We also assist in disaster relief.

Because we have a role, as part of the bread industry, to provide food in a
disaster, we were on the scene supplying food for as many people as possible,
such as after the disastrous Great East Japan Earthquake that struck in 2011.
We hope to continue to contribute to society according to our slogan,
"Happy Heartfelt Communication."